1 of 2

The Vision

This brand was born out of the belief that clothing should do more then just cover your body, it should tell a story. Every piece is designed with intentionality, built to reflect individuality and the confidence to embrace what makes you different. Instead of following trends, we focus on creating pieces that feel personal, like puzzle pieces of the story you want to tell others about you.
Browse Catalog

The Meaning

For me, creating clothes isn't just about Fashion.. its about Freedom. Growing up I didn't always feel like I had the space to express myself fully so I turned to styling as a way to speak. This brand is my way of sharing that freedom with others, each design carries a message, maybe one you want to share too..
Be weird!
Be bold!
and never, shrink yourself down to fit in a box you're just gonna break right out of.
Browse Catalog

The Lifestyle

Wearing this brand isn't just about what's on your body, its about the mindset you carry with it. It's about moving with confidence, knowing you're being true to yourself, and surrounding yourself with things that actually mean something. These clothes are built for people;e who want more than surface level fashion, they're for those who want their lifestyle and their wardrobe to align with authenticity
Browse catalog

tell YOUR story.

Each piece in this catalog was made with purpose, designed to stand out, to catch an eye, and carry meaning, each is a statement about individuality and LIVING WITH INTENTION. Take a looksie below and find the pieces that speak to you, because your style should be as bold and original as you are.

Catalog

DayOne Grand Opening Drop!!

Every movement somewhere. ''DayOne'' represents the beginning of a journey.. for the... 

DayOne Grand Opening Drop!!

Every movement somewhere. ''DayOne'' represents the beginning of a journey.. for the... 

  • hmmmmm

    looks pretty empty around here, look around find something you like and be the first to make it up here!

    Drew (Your dearest CEO)